content
Content is king ! Your website is your kingdom.
And especially now. I create content with texts, images and videos for products, categories, home pages, manufacturer pages, regional pages, blog or topic pages, social media posts.
I program functional elements such as sliders, portfolios, harmonicas, tabs, and integrate third-party content in 2D or 3D, as well as video and audio, which give your pages even more impact and the user even more fun and excitement when discovering your content.
I also design templates or specific content and document templates so that you or your partner can easily carry out the updates and publications.
For larger projects, I work with experienced partners in the areas of content and SEO.
Depending on your requirements, I can also help you find the right partners for the creation and production of shop content.
In order for you to achieve the greatest possible success with your shop, search engine and social media marketing is an essential aspect.
creative
Creative is a very broad field related to media and can be anything that is creative in any way.
However, within the context of content, we limit the field to the artistic design of content.
This includes, for example, the ideation, conception, creation, realization and design of motifs, compositions, storylines, slogans, claims, descriptions and other advertising texts, artistic content and representations, of objects, products and services, such as in images , films, videos and other advertising measures,…
Part of creative, for example, is also the artistic guidelines for the style, the look and feel, so that in the end all the content fits into a mold and a framework and forms a unit with a high recognition value and a clear message.
editorial
Editorial is more about the editorial aspects of the content.
The length of the texts is often a measure of things here. Especially when it comes to the criteria of the search engine ranking algorithms.
Finally, the way in which a text is written is also important. It should also form a unit.
The editorial work includes not only style, but also the content aspects.
In particular, it is important that the texts are genuine, real, truthful and also the uniqueness of the texts is just as important. Here too, search engines will increasingly assign content to the actual authors and penalize other sites that use this content in whatever form.
Corresponding to facts that are otherwise known and verifiable.
media production and selection
In order to give your website and your webshop the maximum impact, I would also be happy to take care of the selection and production of media content.
Media selection refers to the selection of media and the content displayed for your website or webshop - primarily images and videos, possibly audio files and streams - as well as the position in which these media are displayed on your pages.
If there are no suitable media with the desired content, or if existing media is of poor quality, I will be happy to take care of the research in free or commercial image databases or the production.
I develop the concept and coordinate it with you, and then implement it within the scope of my possibilities or commission external, experienced partners for the implementation and ensure the results for you.
The production can include 2D and 3D images or videos, as well as 3D models for AR/VR or entire 3D worlds.
If necessary, I can also arrange film productions for you, such as music videos or advertising videos, but also documentaries, with or without actors.